Careers – From the shop
to the top
We continue our regular look at the many career options available in the modern
betting industry. This month, we talk to Nick Martin, head of retail gaming at Betfred
How did you get into betting?
While my sister was at university she got a summer job as a cashier, which inspired
me. I actually started with Ladbrokes on my 18th birthday. As a summer job it paid
more as a cashier than working on a fruit and vegetable stall!
When did you decide you wanted to be in the industry?
I always say to everyone that you either love or hate the industry and if it's the
latter then get out. I loved it from day one and can't believe how fast 20 years
have gone.
Did you take part in/consider any other industries/careers?
I was originally at Manchester University studying IT and left to accept the job
of assistant manager. At 19 I was the youngest in the company – it was normal
at that time for managers to be at least 21.
What steps did you take to get to where you are now?
I worked for Ladbrokes for 13 years and aged 24 joined their development programme
to become a district supervisor. In 2004 I could see the potential that Fixed Odds
Betting Terminals could have for the industry and joined Betfred as a regional machine
manager. At that time most machine managers came from a machine operator background,
however having a shop background allowed me to look at machine management from a
completely different angle.
Who helped you along the way and how?
Lots of people! I've always welcomed any opportunities that come along. I've never
wanted to lose that connection to the shops and until very recently have maintained
an active role with Betfred's stadium operations with Manchester United and Wembley
Stadium. I know I've picked up the skills and behaviours of many people I've worked
for, and – dare I say it – ensured I've not followed some! If I had
to pick one person it would be Wendy Parkinson. She was my supervisor originally
at Ladbrokes and supported me through all my development.
What makes Betfred different to the rest?
The difference starts with the name. I'm very privileged to have worked directly
for the man himself. Fred is an inspiration to work for. His knowledge of every
aspect of the business is incredible. Fred leads from the top by example and isn't
afraid of moving fast to allow us the opportunity to try new ideas and give our
customers a real reason to choose Betfred.
What exactly does your day involve?
Since the recent Tote acquisition I'm the principal point of contact with Inspired
Gaming and The Global Draw, our machine suppliers. I work with them to ensure we
offer our customers the very best machine gaming experience and always offer fresh
content. I also work extremely closely with our regional and area managers and provide
them with support and guidance on managing their machine income. No two days are
ever the same – it's definitely not a 9–5 job and at times there is
a fair amount of travelling involved.
Do you have any tips for a shop manager who wants to do the same thing?
The opportunities are out there, the next time you're asked to take on some additional
responsibility, take it. Doing a job like mine is all about experiences. At the
time you may ask, ‘Why am I doing this?' or question what benefit there is. However,
I know I wouldn't have the job I love now, had I not welcomed all of the opportunities
offered to me over the last 20 years. And my final tip would be: don't have any
regrets. We only regret the opportunities we let slide not the ones we take.
